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The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America
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About the Author
Allan M. Brandt is the Amalie Moses Kass Professor of the History of Medicine at Harvard Medical School. He holds a joint appointment in the Department of the History of Science at Harvard University. He lives in Cambridge, Massachusetts.
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Product details
Paperback: 640 pages
Publisher: Basic Books; Reprint edition (January 6, 2009)
Language: English
ISBN-10: 0465070485
ISBN-13: 978-0465070480
Product Dimensions:
6.1 x 0.4 x 9.2 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
49 customer reviews
Amazon Best Sellers Rank:
#499,760 in Books (See Top 100 in Books)
If you can spare time to read just one book on the cigarette industry and its controversies, Allan Brandt's book should probably be the one. Although Brandt is an historian of medicine, his book focuses on social patterns.The Cigarette Century is a long read; expect fifteen to twenty hours. The "century" it explores ranges from about 1880 to 2005--from the invention of the Bonsack cigarette rolling machine, sponsored by the founder of American Tobacco, to the collapse of United States v. Philip Morris, started during the hapless Clinton administration but squashed by the corrupt Walker Bush administration.The best place to start may be at the end, a coda called Epilogue. There, Brandt shows how he emerged from academic historian to committed participant, serving as an expert witness for the prosecution during United States v. Philip Morris. That part of the book most clearly presents his outlooks.The Cigarette Century is organized by themes rather than chronology. There is a sequence of four partly overlapping themes: culture, science, politics and law--intended to explore key eras during development of the U.S. cigarette industry. Each has three chapters of similar length. This approach can make difficult reading, with cross-cutting events and abrupt shifts both forward and backward in time.Text with the four main themes takes about 430 pages. The 632-page book also has an introduction, a stand-alone final chapter on tobacco exports, the coda, an index, 75 pages of endnotes and 32 unnumbered pages of halftone figures--between pp. 184-185 and 408-409--with several historic cigarette ads. Choice of endnotes rather than running footnotes makes references difficult to follow and use.Brandt's writing style can seem anodyne: long words and sentences. In several places where tables or charts would help, there are long paragraphs instead, sometimes more than 300 words. However, the command of the topics is matchless. Brandt spent 20 years doing research, and there is no other single source for the wealth of information his book conveys.
It's been a very long time since I have been so satisfied with the purchase of a book. To wit:- Considering the sloppiness in the composition of so many non-fiction texts published since the turn of the century, the logic and elegance in the organization of this material is utterly astonishing. To all the lazy SOB's who cough up old weblogs and then call them a "book" - LOOK AND LEARN: this is how the contents of a non-fiction book should be organized!- The prose is exactly the right match for the material, sophisticated without being pedantic or jargonish (difficult to accomplish once the topic turns to medical diagnoses).- While exhaustively annotated (70+ pages of notes), the citations do not interfere with the narrative in even a single instanceIt doesn't matter whether you think tobacco producers are heroes or murderers - you should buy this book simply to admire and enjoy the sheer craft of it.
Great read for anyone interested in the topic. Somewhat redundant, and could probably be about 3/4 its current length, but overall the information is good. Highly recommended for anyone interested in the historical/social/political underpinnings of the tobacco epidemic.
This book is well researched and fascinating in parts. However, I'm still struggling to finish it as the editing is awful. Each paragraph is like a separate quip and overall, the progression from cash crop to massive marketing is disjointed. Maybe the second half will pick up, in which case I will revisit this review, but it's painful to read for at least the first 50%.
This is a comprehensive story of the cigarette, big tobacco, tobacco research, public opinion and public policy. It's a hefty book, at 500 plus pages, but it was all interesting and readable. One thing I took away from reading this is how big tobacco could not have gotten away with selling their dealy product without the collusion of the congressmen it bought. It also shows tobacco company executives at their most ridiculous when they repeatedly said there was "no proof" that cigarettes cause cancer, even after there was no doubt.I'll keep this book as a reference.
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