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Beer School: Bottling Success at the Brooklyn Brewery
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Audible Audiobook
Listening Length: 10 hours and 59 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Audible Studios
Audible.com Release Date: September 7, 2009
Whispersync for Voice: Ready
Language: English, English
ASIN: B002OFDGAU
Amazon Best Sellers Rank:
This is one of the best and most enjoyable books that I have ever read on entrepreneurship and growing from startup to a successful enterprise. It is the kind of book that can be read time and time again. The beer business is a ruthless and unforgiving industry. You can apply all of the great lessons these guys teach to just about any type of endeavor. Read carefully, slowly, and absorb the lessons. It is like reading "The Art of War". Only better. You get both specific guidelines and solutions to common challenges (industry specific & general business) as well as "across the board" generalizations. I opted for the < $2 electronic access and had already finished reading the entire book before the physical book arrived 2 days later!
I'm about half way through this book and I'm really enjoying it. I'm finding that this book would be a great read for anyone starting a business, not just a brewery. The speak is open entrepreneur language in most cases and not just about a brewery.I like how they go through the struggles of starting a business and then their grade themselves on how they did. They seem to be pretty honest with their grading system and talk about what they could have done differently.I enjoy how they take turns writing sections. You get two slightly different visions of how a person that is risky is willing to start a business as well as someone that is more risk averse views the plan.I highly recommend this for anyone willing to start a brewery. If you are just looking to start a business and enjoy craft beer then you likely would enjoy it too for the strong business talk and not so much brewery talk.
I really enjoyed the style of writing. Steve and Tom each bring unique perspectives to the book. I like how they wove their story in with business practices. Compared to Sam's story dogfish head his story got lost in a lot of discussion on branding and marketing, which was great info but harder to read through. Tom and Steve do a better job weaving the story into an enjoyable, forward moving narrative. This book gives a great look into how the Brooklyn Brewery was built and its interesting offshoot into distribution. It also really emphasizes future long term strategy and did a great job explaining various financing options and there impact on a business.
From an entertainment standpoint this book held my interest. I learned a lot of what not to do in starting a brewery. Their inflated egos cost them lots of money that could have been better spent when starting this business and when I got to the end of the book I don't feel they still understood that concept.If you are looking for information on how to start a successful brewery this isn't it. It is filled with stories and not information with the possible exception those chapters on branding and marketing. Those chapters have lots of good information about how they went about marketing their products.
It's an ok story. You're not going to learn anything about opening a place.
It's a great book that makes you consider a lot about business and brewing. Chances are, if you're considering this book, that you want to start your own nano/micro brewery. This book will give you a no holds barred look at some of the wackiness that happens when you are just trying sell beer.It's a sometimes funny, sometimes serious, look at the history of one brewery through it's ups and downs.
If you are considering getting serious about your brewing or if you just want to know the back story of a great craft brewery, this is a must read! Its is a quick read and it keeps your interest very well. The owner's stories were truly inspiring for me and it has given me the confidence to pursue my own dreams. We'll see what comes of it.
This is a good book for those who like beer but also those considering a career in entrepreneurism. The two founders of Brooklyn Brewery created a company from scratch and did it the hard way- with a lot of labor and love. While marketing and PR were their strong suits, this book is a good anecdote on the challenges in a start-up, even one where you love the product as much as these two did. Unfortunately I found it a little too anecdotal and I tend to find I learn more with business books when there is some data to back up the anecdotes. A fun read though!
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